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Like a form of programmatic alchemy, we create architecture by mixing conventional ingredients such as living, leisure, working, parking and shopping. A pragmatic utopian architecture that steers clear of the petrifying pragmatism of boring boxes and the naïve utopian ideas of digital formalism.
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We believe that in order to deal with today’s challenges, architecture can profitably move into a field that has been largely unexplored.
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Not least due to the influence from multicultural exchange, global economical flows and communication technologies, that all together require new ways of architectural and urban organization. BIG’s architecture emerges out of a careful analysis of how contemporary life constantly evolves and changes. The office is currently involved in a large number of projects throughout Europe, North America, Asia and the Middle East.
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BIG is a Copenhagen, New York, London and Barcelona based group of architects, designers, urbanists, landscape professionals, interior and product designers, researchers and inventors.